Home The meaning of packaging







The meaning of packaging

Packaging is necessary and very useful for many reasons-to advertise a product, to insure proper transport, to persuade any possible buyer and to give the product an authentic (credible) identity.


Today the study and design of paper packaging, original or not, differentiates similar products.

For instance:  What could possibly persuade the buyer to choose between two similar coffee products produced by two different Companies?  A presentable and stable package with a gift, such as a mug, that will accompany the packaged product.

In this case, the most presentable package will make the buyer choose…





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